Web Technology RSS Feeds to Boost Site SEO Efforts

 

RSS is one of the hottest phenomenons and Web techonlogies in the webmaster community today. Implementing RSS into websites has become much easier so that even non-programmer hacks can do it with ease. RSS should be viewed as an SEO Best Practice for any website that will remain very static and should be strongly considered as a part of all SEO projects.

Using the simple steps below, you’ll be able to use your RSS feeds not only to enhance the user experience, but also to feed your SEO efforts with new (and powerful) search engine attractiveness.

    * Add logo and images to your feed, use your name in the title – think branding
    * Offer an HTML version of your feed
    * Title alphabetically – most feed readers display feeds alphabetically! – and remember that your title should be your most keyword-rich item
    * Use full path for links and create unique URLs to reach them, but do not put tracking codes into the URLs
    * Focus your feed with a keyword theme – think targeted keywords and write the feed meta the way you would do it for your important pages
    * Use full text, not summaries
    * Include 20 items or more (not 10!)
    * Always claim your blog and subscribe to your own RSS feed – at least on Technorati

You can boost site optimization efforts by creating RSS feeds containing top search engine results for the keyword / keywords they are targeting and adding them to the client website MSN, Yahoo News, and Gigablast all offer easy to use RSS feeds of their search results.

If you are adding RSS to your website for SEO, there is one important rule that must be followed: DONOT USE JAVASCRIPT! Javascript solutions are common and easy to implement. However, the javascript content won’t be indexed by the search engines and your page will not get SEO benefits from the feeds. ASP, PHP, and HTML alternatives for RSS are readily available.

Lastly, submit your RSS feeds to all the RSS search engines and directories!

3 Responses to “Web Technology RSS Feeds to Boost Site SEO Efforts”

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